SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: gain gradually, conserve boldy, acquire a home, and prepare for retired life. But Gen Z is coming close to cash with a fresh viewpoint. Instead of focusing solely on long-term accumulation, this generation is focusing on balance, wellnes

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